Strategic Promoting Plan- Hpl, Four Months Hotel

 Strategic Advertising Plan- Hpl, Four Periods Hotel Essay

1 . 0Industry Background

Singapore's tourism table has hopeful expectations of high volume of holiday arrivals, with 15 million visitors to Singapore on average annually (Hotel Market Background, 2010). A calculations made for the projected quantity of hotel mattresses in season 2000 demonstrated that the nation could cater to up to 18 million site visitors. Singapore has been a priority site for lodge conglomerates to build headquarters to produce new products and concepts intended for Asian markets. Area is well-equipped to assist development and tidying Hospitality and Tourism skillsets for the location. Hotel guests have elevated expectations searching for alternative experiences. Food companies work with Singapore being a training earth to develop innovative ideas and, hospitality ideas and services to meet the needs of customer expectations (Singstats 2011).

The growth of 18% estimated for 2011 is appropriate, up from a previous estimation of 16% growth. This would boost total visitor arrival figures to 11. 45m intended for the year (Euromonitor 2011). The continuing efforts to promote Singapore as a location to get MICE tourism will also gain the overall performance of travel and leisure accommodation inside the forecast period. The rising affluence of shoppers will increase their willingness to shell out on luxury hotels. (Euromonitor 2010)

2 . 0Corporate and SBU Background

2 . 1 . Organization

Over the last 20 years, HPL has considered a great jump in the resort industry, using 21 resorts in 8-10 different countries. Established in 1991, the organization works 11 hotels and resorts across the location, offering an overall total of 3, 028 rooms. In Singapore, HPL has 3 hotels which are Concorde Resort, Hilton Hotel and Four Conditions Hotel. HPL was designed on 28 January 80 as a personal limited organization, as Hotel Properties Pte Ltd. By 4th May 1982, the business was converted into a public company and required on the brand Hotel Real estate Limited since that time. The company's theory activities combine resort and hotel management, properties developments and opportunities, and selling businesses.

2 . 1 . 1 . Business Procedure and Fascination


Resorts under HPL Limited consist of Concorde Motel, Hilton Resort and Four Seasons Hotel (FSH). The organization is usually dedicated to offering superior holiday accommodation and services to their friends (HPL Resorts n. d). The organisation's hotels happen to be strategically located in Orchard Road shopping belt.


HPL has gained a name intended for building remarkable residential properties. Over time, HPL has built itself up as a market property programmer in primary residential properties in Singapore and the Asia Pacific region. A few of its spectacular projects incorporate Cuscaden Houses, Four Conditions Park, Nassim Jade, Robertson Blue and Scotts 28 (HPL Accommodations and Places 2011). Furthermore, its industrial buildings incorporate Forum The Shopping Mall, shop units at Concorde Hotel and shopping mall, and store units by Ming Games (HPL Houses n. d).


In addition , HPL is usually established inside the lifestyle sector, with Hard Rock Coffeehouse Singapore and Haagen-Dazs Singapore under its belt (HPL Hotels and Resorts 2011). The organization focuses on encompassing the best lifestyle experience for its stakeholders and this is exactly what propels the former forward in creating the far better to its potential for these.

2 . 1 ) 2 . Business Social Responsibility

The world watched in horror info of earthquake and tsunami in Japan on 11th March 2011 travelled worldwide. FSH and its particular Worldwide Sales Office in Tokyo, and countless Japanese people colleagues and constant guests, are influenced by this tragedy as it visits especially near to home. Reacting, HPL launched a disaster relief fund with its employees and donations have been pouring in from resorts and places around the world. Guests also took part in HPL's relief attempts by purchasing engineered Japan Comfort T-shirts offered by its houses in America. All proceeds...

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Euromonitor. 2011. Travelling and Travel and leisure in Singapore. (Accessed April 40, 2011)

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Four Seasons hotel Annual Report. 2011. 4 Seasons Resort. (Accessed April 1, 2011)

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Four Conditions Hotel Singapore Review. 2011. Four Conditions Hotels Singapore. (Accessed April one particular, 2011)

Guest Rooms and Fits

HPL Hotels. n. m. (Accessed April 40, 2011)

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International and Regional Fora

Kandampully M. 1989. Customer loyalty in the hotel sector: the function of customer satisfaction and photo. International Record of Contemporary Food Management 12 (6): 346 – 351.

Kennedy, K. 2010. Making a More Remarkable Experience intended for Guest Through Their Portable Device. Http: // _More_Memorable_Experience_for_Guests_Through_Their_Mobile_D

evices. html (Accessed The spring 1, 2011)

Loy, J. 2002. Singapore Wi-fi Industry. (Accessed May well 2, 2011)

Concept of Division Channels

Ministry of Manpower. 2011. Prices and quotas for selecting Foreign Employees. 2011. (Accessed May well 15 2011)

Organizational Graph

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Sowing 10 Million Trees All over the world

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