Case Study: Trusty Technology Companies

 Case Study: Trusty Technology Solutions Essay

Running Mind: TRUSTY TECHNOLOGY SERVICES

Circumstance Analysis: Trustworthy Technology Providers

Case Analysis: Trusty Technology Services

Maribel Mendez has become struggling with her technology business since the lady started this in 2007. Based in the resort town of Petoskey, Michigan, she gets a year rounded area population of 15, 000, developing to much more than three times that during the summer months. Maribel planned to use her savings of approximately $15, 1000 as seeds money to have the business started out. Her solitary area competition is Fletch Truman. Fletch's technology organization is well established in the community, enduring the introduction of a national technology help company to the place. Maribel established a goal of $60, 000 annual sales in order to provide her with enough profits to determine a household in the area. Maribel engaged in limited advertising and established a little customer base. Besides short busy periods in the beginning and end of the holiday season, Maribel falls very well short of her revenue target; sometimes grossing only one hundred dollar a week. Marketing Strategy

Maribel is participating in a strategy of direct competition. She is hoping to get to a targeted audience but applying mass marketing techniques. Her strengths happen to be competence inside the subject area and an established will need in the community for the people types of services. Her weaknesses incorporate a nonestablished customer base, an established, entrenched competitor, and a market that shows tiny opportunity for development. Her chances are handful of. She may also find a niche market for her solutions, and promote the differentiation of her services over his competitors. The hazards she confronts are decrease of her financial savings and shift from the region. I would suggest Maribel look to segment herself to target a specific industry. Instead of trying to be all things technology, the lady should stipulate a target customer base and work to cultivate that market. The lady should narrow her scope of solutions to specialize in a smaller area....


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